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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Bekti Setiadi

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2 papers indexed here

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Review Open access Aug 2026

The Influence of Social Media Marketing, Brand Authenticity, and Personalization Capability on Digital Brand Loyalty of E-Commerce Users

This research aims to examine the impact of Social Media Marketing, Brand Authenticity and Personalization Capability on Digital Brand Loyalty of e-commerce customers. The research was quantitative in nature employing survey technique to the consumers of e-commerce platforms as respondents. The sampling technique used...

Bekti Setiadi, Yuliani Istiqomah, Anastasia D'ornay et al. · 0 citations
Open access Jul 2026

Enhancing Customer Trust in Indonesian Digital Banking: The Moderating Role of Data Privacy Disclosure on AI-Driven Interactions

The results demonstrate that AI-enabled interaction has a positive and significant effect on customer trust, while data privacy disclosure also directly enhances trust, indicating that transparent privacy disclosure strengthens the relationship between AI-enabled interaction and customer trust.

Natalia Ayu, Erny Sulistyaningsi, Basneldi Basneldi et al. · 0 citations

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