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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Bertrand Mareschal

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Open access Aug 2026

A practical framework for selecting PROMETHEE preference functions in marketing decision-making

In marketing decision-making, evaluating competing alternatives using both quantitative and qualitative criteria inherently yields a complex, multidimensional process. The PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation) is a powerful multicriteria decision-making (MCDM) methodology that e...

Theodore Tarnanidis, Bertrand Mareschal, Jason Papathanasiou et al. · 1 citation

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