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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Bikorin Bikorin

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Review Open access Sep 2026

Big Data-Based Sentiment Analysis Using the Theory of Planned Behavior Framework to Evaluate Customer Attitudes Toward Banking

Background: This study, based on the phenomenon that consumer reviews reflect perceptions of product quality, analyzes big data from user reviews using the Theory of Planned Behavior framework. This study is useful for both academics and practitioners in uncovering consumer behavior based on big data from user reviews....

Bikorin Bikorin, Muhammad Sholeh, Aulia Nurmalasari et al. · 0 citations

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