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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Bryar Jalal Maarouf

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Open access Aug 2026

Artificial Intelligence Practices in Digital Media Production: A Case Study of a YouTube Channel

This research investigates the role of artificial intelligence (AI) technology in the process of representation withing digital media production on YouTube through a qualitative case study. Drawing on an analysis of a Kurdish-language YouTube channel, it investigates how AI-driven systems shape content visibility and n...

Bryar Jalal Maarouf · 0 citations

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