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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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C. Dba

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Open access 2026

Customer Relationship Management, Brand Positioning, and After-Sales Service of Selected Philippine Automotive Dealership Sector: Inputs to Consumer Loyalty Programs

The study aimed to assess the Customer Relationship Management, Brand Positioning, and After-Sales Service of selected Philippine automotive dealerships as a basis for developing Inputs to a Consumer Loyalty Program. Specifically, it examined how managers, sales employees, and clients evaluated these areas in terms of...

C. Dba · 0 citations

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