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Open access Oct 2026

Strategic Management Practices and the Profitability of Micro, Small and Medium Enterprises in a Rapidly Urbanising Kenyan Municipality: Evidence from Kitengela, Kajiado County

Micro, Small and Medium Enterprises (MSMEs) are central to employment and income generation in Kenya, yet many struggle to remain profitable and a large share close within a few years. This study examined how four strategic management practices—strategic leadership, strategic resource allocation, strategic environmenta...

Laura Atieno, Hillary Busolo, C. Jerop · 0 citations

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