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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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C. N. Fubah

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Open access Sep 2026

From Awareness to Ecosystemic Transformation: How Artificial Intelligence Enables Firms' Transition to a Circular Economy

Artificial intelligence (AI) has the potential to aid firms' transition toward a circular economy ( CE ). However, empirical research on how small and medium‐sized enterprises use AI to support this transition is limited. Using the Gioia methodology, we analyze 25 in‐depth, semi‐structured interviews with top man...

A. M. Tabas, J. M. Kansheba, C. N. Fubah et al. · 0 citations

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