Amid intensifying global climate challenges and the rapid expansion of digital technologies, this study analyses the effects of renewable energy (RE) and information and communication technology (ICT) on carbon footprint (CF) while examining the moderating role of foreign direct investment (FDI) within the proposed framework. The study utilizes a panel dataset covering five South Asian Economies over the period from 1996 to 2022. To capture the multidimensional nature of digitalization, a composite ICT index is constructed. Furthermore, the method of moments quantile regression (MMQR) is employed to examine heterogeneous effects across different levels of carbon emissions. The results reveal that ICT decreases CF at the lower quantile. Importantly, the interaction between ICT and FDI has a significant positive impact on the environmental benefits of ICT, particularly at the lower quantile. Furthermore, RE tends to increase CF at the lower quantile. However, the negative effect of RE on emissions is strong at the higher quantile. Notably, this effect becomes more pronounced in the presence of FDI. This implies that FDI reinforces the emission‐reducing capacity of RE where it is most needed. These findings indicate that when digital and clean energy changes are accompanied by specific foreign investments, they are more likely to result in environmental benefits. Therefore, policymakers in South Asia should adopt a strategic policy that balances the expansion of technology with the inflow of capital with an aim to improve environmental sustainability.
Waqar Ali Ather Bukhari, Mahwish Zafar, Azaz Ali Ather Bukhari et al.· Business Strategy and the En...· 0 citations
In the rapidly evolving world of contemporary business, artificial intelligence (AI) is becoming a disruptive force that is being adopted by companies in a variety of sectors. Its ability to boost creativity, expedite processes, and increase productivity is undeniable. Along with other digital technologies like blockchain, big data analysis, and augmented reality, it is anticipated to be one of the main forces behind the fourth industrial revolution.
Despite the success that artificial intelligence is meeting, there are still a number of concerns about how consumers may perceive artificial intelligence-based products and services, how they act with conversational agents (chatbots), and how they communicate with them. Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer. In particular, three consumer contexts are considered in which the introduction of AI is changing the way consumers interact with products and services. The first relates to the use of artificial intelligence in the fashion industry, where the creation of AI-generated clothes is generating widespread debate. The second relates to the use of conversational agents who through the use of AI are able to engage in conversations that are increasingly human-like. The third, in the area of social media, evaluates how consumers perceive virtual influencers.
Managing Innovation in Business Strategy, Marketing and Finance has a goal of contributing to understanding the role of business innovation from the perspective of three key functional areas: strategy, marketing and finance.