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Carla Novaes Alves dos Reis

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Open access 2026

Artificial Intelligence Adoption and its Effects on Digital Transformation and Maturity: Evidence from a Mobility and Payment Ecosystem

The study shows that AI adoption interacts with digital transformation and digital maturity in an emerging-market subsidiary, not as a universal driver of transformation, but as a contingent catalyst shaped by governance, acculturation, internal capabilities, and ecosystem coordination.

Carla Novaes Alves dos Reis, L. Pinochet, Nairana Radtke Caneppele · 0 citations