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Author

Carlos Molina

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Review Open access Sep 2026

Becoming a professional influencer on LinkedIn: Privacy calculus drivers of self-disclosure

This study examines the factors that influence users’ self-disclosure on LinkedIn through the lens of privacy calculus theory, considering perceived benefits, trust, and privacy concerns. A survey of 370 active users in Chile was conducted, and a structural model was assessed using partial least squares structural equa...

Jorge Serrano-Malebrán, Carlos Molina, Jesús Yeves · 0 citations

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