Comunidades digitales y movimientos de masas en el mundial de desayunos de Ibai
This article analyzes the Breakfast World Cup organized by streamer Ibai Llanos as a mass phenomenon on social media. Through a quantitative, cross-sectional study of Ibai Llanos’s profiles on Instagram, YouTube, and TikTok, the research demonstrates a clear dominance of TikTok in terms of reach and virality, with some...