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Author

Catherine Prentice

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2 papers indexed here

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Review Open access Sep 2026

Connecting Sustainability and Electronic Word‐of‐Mouth in Luxury Markets: A Systematic Literature Review and Future Research Agenda

Sustainability has become an increasingly important strategic priority in the luxury industry as consumers demand greater environmental and social responsibility from brands. At the same time, electronic word‐of‐mouth (eWOM) has emerged as a powerful influence on consumer perceptions and purchase decisions. Despite g...

Amir Rafiee, Catherine Prentice · 0 citations
Sep 2026

Flattery from robots, praise from humans: building consumer trust and comfort

This study aims to investigate how the interaction between service agent type (robot vs human) and language style (flattery vs praise) influences customers’ psychological comfort, alongside the dual mediating roles of affective and cognitive trust and the moderating role of emotional sensitivity. Drawing on...

Ran Liu, Chun-Li Ji, Catherine Prentice · 0 citations

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