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Ceren Gül Artuner Özder

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Open access Oct 2026

From Cinematic Myth to Visual Stabilisation: A Cross Media Analysis of Contemporary Destination Branding

This study examines how destination meaning is produced and maintained across media formats in contemporary tourism branding. Focusing on Istanbul’s 2025 “Istanbul Vibe” campaign, it explores the relationship between a promotional film and the visual content of the official destination website. The study adopts a quali...

Ceren Gül Artuner Özder · 0 citations

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