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Open access
Sep 2026
Pedagogically Mediated AI Use in Higher Education for Business-Oriented EFL Writing Performance and Student Experience
This study demonstrates that the deliberate integration of AI tools, including ChatGPT, Copy.ai, Invideo.ai, Unsplash.com, into a business-oriented creative writing course can substantially enhance Thai EFL students’ writing performance, engagement, and affective learning, while also fostering greater autonomy and crea...
Mohammed Yassin Mohd Aba Sha'Ar, S. Aujirapongpan, Budi Waluyo et al.
· Journal of Education Culture... · 0 citations