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Author

Chaudhry Kashif Mahmood

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Review Open access Sep 2026

Relationship between Social Media Advertising and Consumer Purchase Intentions in the Saudi Arabian E-Commerce Sector: The Moderating Role of Consumer Trust

Introduction: The current study was aimed to examine the relationship between Social Media Advertising (SMA) and Consumer Purchase Intentions (CPI) through direct relationships and examine how consumer trust in brands moderates the relationship amid SMA and CPI. Methodology: This study followed a quantitative research...

Chaudhry Kashif Mahmood · 0 citations

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