Review
Open access
2026
CONSUMER DECISION MAKING -INFLUENCE OF AI-GENERATED ADVERTISEMENTS
As a result of the fast development of artificial intelligence (AI), digital marketing has been revolutionized, and advertising that are created by AI have become an essential component in the process of influencing consumer purchases. The purpose of this research is to investigate the impact that ads powered by artifi...
Srenivasarao K, Cheepu Pavani, V. Nagaiah et al.
· International Journal of Res... · 0 citations