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Chelikani Hansika

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Review Open access Oct 2026

The Influence of AI-Powered Consumer Analytics on Sustainable Product Purchase Decisions Among Generation Z Consumers in Hyderabad: An Empirical Study

Artificial intelligence (AI) now shapes what young consumers see, compare and buy on digital platforms. This study examines how AI-powered consumer analytics, expressed through personalised recommendations and targeted advertising, relate to the sustainable product purchase decisions of Generation Z consumers in Hydera...

M. R. P. Kumar, Chelikani Hansika · 0 citations

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