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Cheng-Qin Fu

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Conference Sep 2026

THE EFFECT OF PROJECT-BASED LEARNING ON CREATIVE THINKING IN MARKETING STUDENTS

This study aimed (1) to investigate the effects of Project-Based Learning (PBL) on the enhancement of creative thinking among marketing students, (2) to compare PBL with traditional lecture-based instruction in fostering creativity, and (3) to examine students' perceptions of the efficacy of PBL. The research involved...

Cheng-Qin Fu, Saifon Songsiengchai · 0 citations

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