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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Chhabin Dahal

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Review Open access 2026

Examining the Impact of Eco-Friendly Packaging on Brand Loyalty: A Case From Nepal

Eco-friendly packaging is increasingly important for sustainable marketing, but its effect on consumer brand loyalty in Nepal is under-researched. This study investigates how packaging-related factors influence brand loyalty among Nepali consumers. A quantitative survey collected primary data via a structured questionn...

Chhabin Dahal · 0 citations

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