Chibani Bahi Amar Nazim Abdelmalek

DIGITAL MARKETING SKILLS AND GRADUATE EMPLOYABILITY: HOW WELL DO UNIVERSITY COURSES ALIGN WITH THE LABOUR MARKET IN ALGERIA?

Digital transformation is reshaping the skills required in marketing roles, heightening the risk of a mismatch between the skills developed through university education and those sought by the labour market. This study analyses the alignment between university-level marketing education and the requirements of digital m...