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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Ching Seng Yap

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Open access Sep 2026

How do virtual influencers persuade consumers’ purchase intention in luxury branding? The interactive role of anthropomorphism, realism and coolness

ABSTRACT As virtual influencers become more common in fashion and luxury marketing, brands need clearer guidance on which design features make them persuasive. This study examines how anthropomorphism and realism shape consumer responses to virtual influencers in luxury branding. A 2 × 2 online experiment was conducted...

Athena Wei Chee Chong, Isaac Cheah, Ying-Ying Tiong et al. · 0 citations

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