Chloe Z. Guo

When leading firms invent disruptive innovations but fail to capitalize on them: groupthink and the failures at Kodak and Xerox

Explanations for two of the most significant missteps of established firms in failing to pursue important new innovations over the past century have traditionally been chalked up to blunders in resource allocation or simply short-sighted management. This paper, however, examines the more cognitive factors associate...