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Chong-Hua Li

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Sep 2026

Strategic self-praise in a female-dominant online community

This study adopts an emic perspective and a mixed-methods approach to examine 190 instances of female self-praise on Xiaohongshu. The analysis shows that competence-related themes, modified explicit strategies, and persona-oriented purposes dominate self-praise, with notable correlations between these aspects withi...

Yan Qiu, Chong-Hua Li · 0 citations

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