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Review Open access Sep 2026

Beyond the Fear of Missing Out: Mapping Research on FOMO in Digital Marketing and Consumer Behavior - A Systematic Literature Review

Fear of Missing Out (FoMO) has become increasingly relevant in digital marketing and consumer behavior, yet existing research remains fragmented across psychological, social media, and marketing perspectives. This study systematically reviews FoMO research published in ABDC-ranked journals from 2016–2026. Using a domai...

Novi Yanti, Christine · 0 citations

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