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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Christine Massa

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Review Sep 2026

Human Against Virtual Influencers: Can AI Impact Purchase Behavior?

Influencer product advertisements and artificial intelligence (AI) generated content are increasingly present in social media. As companies evolve in their marketing strategies, the use of Virtual Influencers (VI) may be a lucrative way to connect with consumers on social media. Research on VI has found attractiveness,...

Christine Massa, Jordyn Crane, Maryam K. Sharifi et al. · 0 citations

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