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Cindy Anatasyah

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Conference Aug 2026

Integrating Financial Management, Marketing, and HR Development in MSMEs: A Case Study of UptoYou Cafe, Palu

This study aims to examine, in depth, the dynamics of integration among three crucial management functions—financial management, marketing, and human resource (HR) development—in a leading Micro, Small, and Medium Enterprise (MSME) in Palu City, using a qualitative case study approach. Data were collected through in-de...

Cindy Anatasyah, Abdul Rahman, Rey Andre Andrisco et al. · 0 citations

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