Review
Open access
Oct 2026
From analytics capability to performance: Data-driven decision making in U.S. FMCG small and medium enterprises
The fsQCA results showed that no single capability was necessary and that several combinations of capability, decision processes and culture were associated with high performance, and proposed a conceptual framework to guide analytics adoption in FMCG SMEs.
Collins Boakye, Daniel Owusu-Mensah, B. Sarfo et al.
· International journal of bus... · 0 citations