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Author

Comfort Shakpande

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Review Open access Aug 2026

Effect of Innovation Strategies on the Performance of Listed Pharmaceutical Companies in Nigeria

This study examined the effect of innovation strategies on the competitive positioning of listed pharmaceutical companies in Nigeria. A cross-sectional descriptive survey design was adopted to investigate the relationships between Offensive Innovation Strategy (OIS), Defensive Innovation Strategy (DIS), Blue Ocean I...

Comfort Shakpande · 0 citations

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