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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Cristiana Alexandra dos Santos Cruz

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Open access Oct 2026

TikTok vs. Instagram

This study examines how social media, specifically TikTok and Instagram, influences digital engagement and purchase decision-making among Generation Z and Millennials in Portugal. Its central objective is to understand how these platforms shape cognitive and emotional responses and, in turn, modify consumption patterns...

Cristiana Alexandra dos Santos Cruz, Arnaldo Coelho · 1 citation

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