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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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D. Amelia

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Open access Sep 2026

The Influence Of Product Quality, Price, Product Design, And Influencers On Smartphone Purchase Decisions Of Transsion Products

Purpose: This study aims to analyze the effects of lifestyle and the thrifting phenomenon on students’ shopping decisions in the Management Study Program at Universitas Graha Karya Muara Bulian. Design/methodology/approach: This study employed a quantitative descriptive research design using multiple linear regression...

D. Amelia, Muryati, Riman Abimayu · 0 citations

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