Author

D. Astutik

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Conference Open access Aug 2026

The Influence of AI-Generated Visual Content and Voice in Affiliate Promotional Videos on Consumers' Purchase Intention on TikTok Shop

Artificial intelligence (AI) increasingly enables affiliate creators to produce synthetic visuals and voice-overs, yet these modalities may not influence consumers in the same way. This study examines the separate and joint predictive effects of AI-generated visual content and AI-generated voice on consumers' purchase...

D. Astutik · ICEETE Conference Series · 0 citations

Review Open access Sep 2026

PEMANFAATAN YOUTUBE SEBAGAI SUMBER BELAJAR SENI BUDAYA PADA PESERTA DIDIK KELAS X SMA NEGERI 6 PONTIANAK

The use of digital learning resources has become important in Arts and Culture learning because it provides accessible visual and practical materials. This study aims to analyze the use of YouTube as a learning resource for Arts and Culture among tenth-grade students at SMA Negeri 6 Pontianak. A descriptive qualitative...

D. Astutik, Atiqa Nur Latifa Hanum, Kurniawan Kurniawan · EDUTECH Jurnal Inovasi Pendi... · 0 citations