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D. Banerji

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Review Open access Sep 2026

Online Ratings as Constructed Signals: A Systematic Review of Generation, Interpretation, and Consumer Outcomes

Aggregate ratings remain embedded in research on electronic word‐of‐mouth and online reviews, rather than being examined as distinct constructs. This review synthesizes how ratings are generated, interpreted, and translated into consumer outcomes across provider‐user streams. Following the SPAR‐4‐SLR, we searched Sco...

Arun Saxena, D. Banerji · 0 citations

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