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2026

SERVICE-CHANNEL DIVERSIFICATION AS A TOOL FOR INCREASING THE RESILIENCE OF FAST-FOOD CHAIN ENTERPRISES IN THE REGIONAL MARKET

The article examines service-channel diversification as a form of related development of network fast food enterprises operating in a regional market. The relevance of the study is determined by the combination of limited regional demand capacity, demographic contraction, high substitutability of chain operators' offer...

D. Fomin, Y. Gnezdova · 0 citations

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