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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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D. Lestari

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Open access Sep 2026

THE ASSOCIATIONS OF INSTAGRAM-BASED DIGITAL MARKETING AND PRODUCT VARIETY WITH CONSUMER PURCHASE DECISIONS: EVIDENCE FROM A TRADITIONAL BLACKSMITHING BUSINESS

Purpose: This study aims to analyze the effects of Instagram-based digital marketing and product variety on consumer purchase decisions at Pandhe Besi, a traditional blacksmithing business in Sungai Penuh City, Jambi, Indonesia. The study specifically examines the partial and simultaneous effects of both independent va...

D. Lestari · 0 citations

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