D. Malleswari

A Hybrid Approach For Enhanced Influence Maximization Integrating Independent Cascade and Linear Threshold Dynamics For More Reliable Seed Selection in Social Networks

Understanding how information, opinions, and behaviors spread through a social network is central to problems as varied as viral marketing, public-health messaging, and platform design, and the node-selection problem at the heart of this — influence maximization — has been studied for close to two decades. Most of that...