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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

D. Oyo-Ita

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2 papers indexed here

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Review Open access Sep 2026

Big Data Analytics Capabilities and Marketing Performance of Deposit Money Banks in Calabar, Nigeria

The study concludes that the ability of deposit money banks to convert big data into marketing value depends not only on technological resources but also on effective managerial support and personnel expertise.

Catherine J. Matthew, D. Oyo-Ita, Muze J. Iwara · 0 citations
Review Open access Aug 2026

Management Information Systems Capability and Sustainability Outcomes among Informal Manufacturing SMEs in Calabar, Nigeria

This study examined the effect of management information systems (MIS) capability on sustainability outcomes among informal manufacturing SMEs in Calabar, Cross River State. Specifically, the study assessed the influence of digital infrastructure capability, management support capability, and human resource information...

Catherine Matthew Joseph, Esther I. Nnaomah, D. Oyo-Ita · 0 citations

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