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D. Petrescu

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Review Open access Sep 2026

Diffusion of innovation in emerging food technologies: Adoption dynamics of cultured meat

The contribution of emerging food technologies, such as cultured meat, to sustainability transitions depends on societal adoption processes rather than on technological performance alone. Drawing on Diffusion of Innovation (DoI) theory, this study examines the perceptual mechanisms shaping consumer adoption Intention f...

R. Petrescu-Mag, Hamid Rastegari, D. Petrescu · 0 citations

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