Author

Daman Sudarman

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Open access Sep 2026

The Mediating Role of Usage Decision in the Relationship between Perceived Ease of Use, Consumer Trust, and Consumer Loyalty among DANA E-Wallet Users in Tangerang City

Increasing competition among e-wallet providers in Indonesia has made consumer loyalty increasingly important for digital payment platforms. This study examines the effects of perceived ease of use and consumer trust on consumer loyalty, with usage decision as a mediating variable among DANA users in Tangerang City. A...

Nining Purwaningsih, Liza Nora, Daman Sudarman · Jurnal Manajemen Bisnis · 0 citations

Review Open access Aug 2026

The Effects of Social Media, E-WOM, and Online Interactions on Customer Loyalty Toward Justincase’s Parcel Delivery Service Through Consumer Trust

Reconfigured by the swift advancement of digital technology has been consumer conduct in the quest for information and engagement with service providers, personal shopper services included. Cardinal determinants in the cultivation of customer trust and loyalty have been constituted by social media, electronic word of m...

Puti Sarah Jayati, Daman Sudarman · JURNAL EKONOMI KREATIF DAN M... · 0 citations

Open access Sep 2026

The Influence of Social Media Promotion and Educational Service Quality on Prospective Students’ Enrollment Decisions: The Mediating Role of School Image (A Case Study of SMP Lab School FIP UMJ)

Backgrounds: Growing competition among schools in Indonesia requires combining effective promotion with strong service quality to build a positive image, yet research on how these factors jointly drive enrollment decisions remains inconsistent, especially in a university-affiliated laboratory school like SMP Lab School...

Anang Ilham, Daman Sudarman · Transekonomika Akuntansi Bis... · 0 citations