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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Damas Gianluigi Alrizqi

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Open access Sep 2026

The Rise of Digital Authenticity: Consumer Experiences in Building Trust through Social Commerce

The findings suggest that businesses and platform providers should prioritize transparent communication, authentic digital content, and credible user-generated information to strengthen sustainable consumer relationships to strengthen sustainable consumer relationships.

Nurul Haeriyah Ridwan, Damas Gianluigi Alrizqi, S. Muhrami · 0 citations

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