Author

Dan-Cristian Dabija

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Review Open access 2026

Building Loyalty Through Trust and Sincerity: Evidence from Influencer Marketing on Instagram

The aim of this research is to analyze the relationships between trust in influencers, perceived sincerity, consumer behavior, and loyalty toward influencers within the context of the Instagram platform. It intends to improve understanding of how influencer characteristics affect both immediate reactions and long-term...

Andreea Ciomag, Liana Stanca, Dan-Cristian Dabija · New Trends in Sustainable Bu... · 0 citations

Open access 2026

The Impact of AI Recommendations and Designer Identity on Sustainable Fashion Purchase Intention: An Analysis Focused on Generation Z

In this paper, the authors examine the influence of Artificial Intelligence (AI) suggestions and authentic designer characteristics on Generation Z’s purchase intentions of sustainable fashion, particularly in rela-tion to their attitudes towards Lesbian, Gay, Bisexual, Transgender, Queer plus others (LGBTQ+) design-er...

Diana Alexandra Mich, Dora Violeta Szakacs (Popovici), Dan-Cristian Dabija · New Trends in Sustainable Bu... · 0 citations