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Danda Bambang Wibawa

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Review Open access Aug 2026

The Role of Perceived Value in Moderating the Relationship Lifestyle and Consumer Satisfaction of Vespa Matic Users

The increasing competition in the premium motorcycle industry is encouraging manufacturers to understand the factors that influence Consumer Satisfaction, especially for products that serve not only as a means of transportation but also as a Lifestyle symbol. Research on the influence of Lifestyle on Consumer Satisfact...

Danda Bambang Wibawa, Edi Nurtjahjadi · 0 citations

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