Technology-Enhanced Didacticization of Cultural Content in English as a Foreign Language (Efl): Serbian, Italian, and Turkish Customs
: The paper examines the didactization of cultural content in teaching English as a foreign language by comparing the Serbian custom of Slava , the Italian tradition of Opera dei Pupi , and the Turkish custom of Tezhip . The research aims to show how the application of ICT tools and artificial intelligence platforms can improve the processing of culturally authentic content and contribute to the development of students’ intercultural and linguistic competence. The methodology includes four phases of didactization: visualization, factography, personalization, and linguistic analysis. By applying these phases, students gradually move from basic familiarization with cultural elements to their deeper understanding and linguistic comprehension in context. The results indicate that the use of digital technologies and artificial intelligence increases students’ motivation, enabling a more authentic approach to cultural content, and promotes active learning. The challenges indicated relate to the technical availability of resources and different levels of digital literacy. It is concluded that technology-assisted didactization of cultural content represents an effective teaching model that integrates language, culture, and digital tools into a functional and contemporary educational approach.