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De-Hua Xia

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Review Open access Sep 2026

The Afterlife of Luxury: Triggers, Intentions, and Channel Preference in China's Resale Boom

This study examines the factors shaping Chinese consumers' intention to resell used luxury products and their preferences for resale channels, drawing on the extended Theory of Planned Behavior (TPB). Data were collected from 381 consumers via an online survey and analyzed using structural equation modelling with confi...

Jun-Feng Shi, De-Hua Xia · 0 citations

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