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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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De-Peng Du

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Open access Sep 2026

Consumer responses to algorithmic in-feed advertising: AI transparency as a moderator among young adults in social commerce

The empirical results reveal five key findings that offer practical and theoretical insights for social commerce platforms, advertising designers, and marketers to optimize algorithmic in-feed advertising strategies and effectively stimulate young consumers’ social commerce engagement.

Zhang-Zeng Huang, Yan Li, De-Peng Du · 0 citations

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