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Author

Deepa Damodaran

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Review Open access Sep 2026

Digital Marketing Strategies for Improving Sales Conversion on E-Commerce Platforms: An Empirical Study

The rapid growth of e-commerce has intensified competition among online businesses, making the conversion of potential customers into actual buyers a critical marketing challenge. This study examines the influence of selected digital marketing strategies on sales conversion on e-commerce platforms. The study focuses on...

B. B. Pandey, S. Pandey, D. Reddy et al. · 0 citations

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