CUSTOMER PERCEPTION AND ADOPTION OF AI-POWERED CHATBOTS IN LEVERAGING ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING SERVICES: AN EMPIRICAL STUDY WITH REGARDS TO ASSETS AND PORTFOLIO MANAGEMENT
Artificial Intelligence (AI)-powered chatbots have become a common interface for retail banking, handling balance enquiries, fund transfers, complaint registration and basic financial guidance without human intervention. While banks have adopted chatbots primarily to reduce service cost and improve response speed, cust...