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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Devid Jegerson

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#generative ai Sep 2026

From adoption to assimilation: routinised GenAI use and SMEs' digital presence

This study examines whether and how SMEs' post-adoption use of generative AI (GenAI) relates to firms' market-facing digital presence. Moving beyond binary adoption, it asks how three usage patterns, i.e. duration (continuity over time), volume (cumulative interaction) and frequency (regularity of use), are associa...

Devid Jegerson, Andrea Passacantilli, Federica Belfanti et al. · 0 citations

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