IMPLEMENTATION OF JUST IN TIME, SUPPLY CHAIN MANAGEMENT AND TOTAL QUALITY MANAGEMENT ON OPERATIONAL PERFORMANCE WITH ENVIRONMENTAL RESPONSE AS A MODERATING VARIABLE
This study examines how contemporary operational management practices contribute to operational performance by considering environmental responsiveness as a contextual strengthening factor. The analysis focuses on the implementation of Just In Time (JIT), Supply Chain Management (SCM), and Total Quality Management (TQM) within manufacturing firms and small and medium enterprises (SMEs). A quantitative research design was employed using a survey approach, and data were gathered through structured questionnaires with 100 responden. The empirical analysis utilized SPSS to assess both direct relationships and moderating effects. The findings reveal that JIT, SCM, and TQM significantly enhance operasional performance, while environmental responsiveness intensifies theserelationships. Overall, the results emphasize that aligning operational efficiency with environmental considerations is essential for achieving sustained competitiveness and operasional performance increase.