Dhita Ichwati Sholikhah

Destination Reputation Mediates The Effects Of Digital Marketing And E-Wom

This study aims to analyse the influence of social media-based digital marketing and electronic word-of-mouth (e-WOM) on tourists’ interest in visiting, with destination reputation as a mediating variable, at Kampung Batik Kauman in Surakarta. The study employed a quantitative approach using a survey method targeting t...