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Dhyana Sharon Ross

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Open access Aug 2026

The Influence of HR Analytics on Marketing Performance: A Data Driven Synergy

As more and more data becomes available, both organisational and customer, it is becoming more possible for HRM and marketing to become more integrated. This research explores the impact of HR analytics on marketing performance, focusing on innovations created by bringing together HR capabilities, workforce choices, cu...

Dhyana Sharon Ross, Tamanna Agarwal, A. Todmal et al. · 0 citations

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